Construction companies are getting a 10x roi with this new system
Local Lead Generation has never been easier with social media. Now you can advertise cheaper, get an amazing ROI, and track everything your prospects do. However, there is quite a steep learning curve for learning this new marketing strategy, especially for construction businesses. But we can show you how to run these ads with our expertise. Everyone from local contractors to industrial conglomerates use this marketing system. This strategy makes even the least tech-savvy receive up to a 10x ROI. Here’s how it works.
Offer
At the core of each successful marketing campaign, is a proven offer. This can make or break the entire campaign. Someone could have the best ads, but if the offer isn’t good enough, it will all come tumbling down. Just like the frame of a building, The offer is the foundation of any marketing system.
I’ll go through some examples of the best offers in the construction market now.
Discount offer. (Since construction services are high-ticket(Expensive), NEVER disclose prices to your customers in your ads or website.. You might be desensitized to these prices, since you know more about your trade. But consumers might not know about all the costs and labor work their job will consist of. This could turn off potential prospects. Whenever you sell anything that costs a higher amount, you need to slow-sell it to them. Ex: 50% OFF ALL ____. Why it works: It makes them feel like they are getting a special/one of a kind deal.
-Free Quote/Estimate. (These work the best if you have less competition.) Ex: Free Estimate on
-Discount + Free. (These are usually when you have high competition) Ex: Free Quote + 20% off any installation!
Remember to ALWAYS include urgency in your offers. Ex: 2 DAYS LEFT. This is going to hard sell them onto your service. Remember, EVERY purchase is an impulse purchase. Without having urgency, there isn’t a reason for them to accept your offer at that time, since they always can come back. (Which they usually will forget about) You need them to sign up as soon as they see your ad.
The system
The advertising platform I am going to explain is facebook. Facebook ads are some of the best for local lead generation. They are simple, yet effective. Facebook ads work like an auction. Each marketer is a bidder, paying for their ad to be shown to facebook users. The winner of the auction is the advertisement with,
The highest ad quality: Good creative(Ad picture), copy(text on the ad), and a good call-to-action/offer.
The highest Estimated Action Rate: The ad that is the most likely to make the person take action and accept the offer.
The highest budget: The ad that has the highest amount of money spent.
These three factors affect the winner of the bid.
Facebook ads work by having three parts. The campaign, the ad sets, and the ad. For a construction business, we suggest lead generation campaigns.
For your ad sets, test three or four separate variables in each one. You could also split test ad creatives/copy to see the best performer, but we advise against this if you are starting off.
Once your ad sets are up and running, we suggest putting as much you can (un)comfortably afford. It should feel bad if you lost this much, but it shouldn't bankrupt you. A good price per ad set would be your ideal lead cost.
If your campaign isn’t working, troubleshooting is the next step. We’ll cover that later in another blog. If you want additional help you can search for more help on the web, or contact us at Point Vision. We will work with you to create ads that are tailored for your business. Keep your own voice while maintaining a seamless experience with marketing.
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About this blog
We at Point Vision have worked tirelessly to help construction businesses thrive in the new digital market. With the AI revolution ahead of us, we need to act now and get ahead before it's too late.
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