Here’s how Construction Companies are Generating Thousands of Clients Online

Introduction:

Attracting traffic to your construction company through online marketing has become more accessible than ever before. In this digital age, promoting your construction business through digital means is a wise investment for achieving success. One crucial aspect of successfully marketing your construction business is having a website. However, designing a website can be challenging, and many companies end up making mistakes that lead to failure. In this blog, we cover everything you need to know about website design to help you create a successful website.

It is important to understand the benefits of having a top-notch website before building one for your business. Firstly, a great website has the power to persuade potential clients to choose your services. Secondly, it can serve as a comprehensive resource, providing prospective clients with all the necessary details and information they require before committing to your business.

Section 1. Designing your website


Make your website smooth like an ecosystem

Now that you have learned what a website can do, you must know how to create one. Firstly, make your website smooth, look good, blend in, and be professional. Have all the colors blend with each other. Do this by making sure the colors you use compliment each other.Ex: Black on white. That includes logo color, background color, color of words and pictures, etc. This will make your website smooth, clear, and professional, which will make your company look professional to your audience. Have it look modern and bold, not an old and dull 1990 magazine.


Description:

Your website’s description can help sign your clients up. A good description must include the followings:

-Your company’s motto

-Work ethic

-What role someone is

-A small backstory about your company (who was the founder, etc)

-How you can help your audience

-How your services have helped previous clients

-A description that includes the following above will help you get many clients onboard.


Pages


Website pages can help you book appointments or sell products without ever having to contact them prior! A good website must include the following pages:

-Landing Page

-Portfolio/Gallery of previous projects (pick your best ones)

-About Us page (this is where your description is)

-Service page (include all your services and a small description for each and make an individual page for each)

-Product Page (if your company sells products like bricks, floors, etc)

-Sign up Page (if you want your audience to sign up online, recommended)

-Checkout Page (include only if you have a product page)

-Privacy Policy&Term of Conditions

-Contact Us (include your role, employee role if you haven’t on the About Us page, and a wide range of emails and phone numbers)

Having these pages designed will help you build that 10/10 website. Use links and buttons to keep your audience on track, and for your website to work like an ecosystem. Consider adding pop-ups and inline forms too.

Landing Page:

The most important part of a website is a landing page. Your landing page must give a small description of all parts of your website. You should also keep your landing page spaced out, but keep it short in length (this will help your audience stay longer). To have a good landing page you must include:

Links and buttons that direct the audience to specific pages (will help them stay longer and help you get more clients)

In each section of your landing page, there should be a call to action. You can use links and buttons to direct them there.

Having a bold landing page with links and buttons will help your website work like an ecosystem, and help your audience stay longer and get what they want more efficiently.


Section 2: Check your speed:

Having a slow website might have you to lose many leads since the world is more fast-paced. To make it faster you may remove extra animations and compress pictures to make it faster. Some tools you can use to check the speed are: https://pagespeed.web.dev/ or https://gtmetrix.com

Conclusion

Building a website is easy and efficient if you know what you can do. We encourage you to take action immediately and use our tips and additional tips from the web to build a perfect website. However, we understand that not everyone can build a website, so we advise some to get help from professionals, or use services that make it easier. At Point Vision, we offer web design to our clients. We work with you to create a website that converts, but still follows your personal design.

About this blog

We at Point Vision have worked tirelessly to help construction businesses thrive in the new digital market. With the AI revolution ahead of us, we need to act now and get ahead before it's too late.

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